I build teams around common goals to ensure everyone is aligned in purpose. Empowering team members to excel is central to my approach, deeply rooted in a user-centric, service-led philosophy. Under my leadership, teams have achieved £3 million in sales within the initial week of a product's launch. In another instance, our team's efforts resulted in an overall sales increase of 20%. My career has spanned various sectors—including startups, consultancies, retail banking, and government roles. This diverse experience has equipped me with a pragmatic, user-centric mindset.
I help organisations empowered and teams design and deliver impactful products and services to people as early as possible. I work user-centred, meeting people's needs continuously, improving and iterating based on research.
I've spent 20 years in Digital Product Design and User Experience. I have a BA Hons in Industrial Design.
I advocate for design systems to help teams ship faster, making the design process more transparent and inclusive.
I've worked across the UK Government – on citizen-facing services for:
And in the private sector for:
I live in Chamonix-Mont-Blanc in the French Alps. Spending as much time as possible in the mountains.